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Posts Tagged ‘website optimization’

For the Average person, SE Optimization is something akin to black magic. As a Guaranteed SEO in Houston, I believe part of this misunderstanding is the result of all the snake oil flogged by a lot of SEO companies and individuals. Some do this because they don’t know any better while some others do it to justify the ongoing fees they charge their Clients. SEO isn’t brain surgery folks. It’s nothing more than systematically building and optimizing a website the same way over and over to achieve high rankings.

To set the foundation for your website, a person should make sure that your main keywords are used in the URL if it’s possible. When all things are equal, a site with your keywords in the domain name will outrank a website without the keywords included in the domain name.

Now that you have that done, the you keywords should be added in the Name of your Website. By doing this, you’re helping search engines like MSN determine what your Website is about.

It’s important to make certain keywords are a part of the Title of every page on your site, or at the bare minimum, some parts of a keyword phrase should be in the page Title. This also helps the search engines figure out what the page is about, what words to rank it for and how relevant it is. Plus, the Website or Blog should be designed so that the Page Title is in the H1 tag. Search engines rely a great deal on the H1 to tell them what the page is about and how relevant it is. If you’re using a web design company company, make certain they know how to do this one little thing.

Now that you have your domain, Website Title (Name) and Page Titles optimized with your keywords, it is important that the keywords you want to rank for show up within the page itself. You should place the main keyword of the page somewhere in the first paragraph and once or twice more in the article somewhere, especially near the end of the page. A few more times between the first and last paragraph is also a good idea, just be sure you work them in the beginning and end.

Finally, probably the most important thing of SEO actually takes place off site. In my opinion, the most important thing in obtaining a higher ranking is backlinks pointing to your site. And it’s not enough to just get backlinks, these links back to your site need to have your keywords as the Anchor text of the links back to your site.

How important are backward links? I have ranked quite a few Websites that didn’t have the keywords in the URL, plus I can rank one that doesn’t have keywords in the Website Title, Page Title and in the Content (although it’s much, much harder to do), but without anchored backward links going to your web page, {it’s impossible} to get ranked higher for any search terms that are the least bit in high demand.